Spoiler alert: If the villains in a thriller appear to be
vanquished with 20 minutes left in the movie, you can bet they’ll make a
dramatic reappearance. A case filed by the FTC targets a B2B tactic that
small businesses started seeing years ago, but – to quote Poltergeist II
– “They’re ba-ack.” And the defendants in the sequel have added what the
FTC says is a bogus imposter angle.